We appreciate that there are many people and organisations out there that are very worthy of a sponsorship consideration. Whilst our hearts are huge and love is at the core of everything we do, we unfortunately can't pursue flight sponsorships.
Our aim is to keep our costs as low as we possibly can, so that we can keep our fares as low as possible, in order to give everyone the opportunity to fly for the best price possible. Unfortunately sponsorships are a cost to us, and as such don't help us achieve our low cost and low fare goals.
Many sponsorship opportunities are proposed with the promise of some degree of advertising exposure. While we want as many people as possible to know about our airline, we are exceptionally careful about how we spend money to get the word out there about us. Unfortunately, sponsorship exposure at events, on event websites and in event magazines doesn't offer us the kind of return that we need to keep our prices low.
The Springbok sponsorship we’ve entered into is a sizable investment for us. When assessing different strategies we believed that this partnership not only offered the kind of exposure that we needed at a good price, but comes with a very special endorsement.
We thank you for sharing opportunities with us, and we do hope that you will choose to promote our airline based on the great prices and excellent service that we offer.